Here at Munesox, we are all about the creative process and the BTS for what actually goes into a shoot. Everything you see in Magazines, high profile Instagrams, Tv and anything Media related is planned.
We think revealing how we plan, coordinate and brainstorm will encourage all of you who wish to make something for yourselves, or just entertain those who are curious about the aspects going into a promotional campaign.
*Note: How we plan our adverts may be an entirely different style to others.
Check it out here: munesox.com/pages/aw18-project
AW18 & Valentines
Campaign Prep
First off is our message.
Basing our storyboard, outfits and overall outcome of the shoot depends on our message for this campaign and if it aligns with our core values as a brand.
Woah, we know that sounds intense, but it is crucial that it all works together.
The Message
So what is our message behind our campaign?
Women's sexuality shouldn't be viewed as 'disgusting' or degraded.
For some reason, even in 2018 Women's sexual desire is seen as taboo and controversy as periods! Both are entirely natural and come with being a woman but both are shunned!
Those taking their desires into their own hands with confidence is also usually seen as a negative. It is so important to know that there is nothing wrong with you, your friend or your sister for what is only human.
No woman (or man) needs to be made to feel devalued, less respected or alienated due to wanting to enjoy their sexuality.
This campaign is about showing that as individuals we are still the same, whether we’re sharing a coffee with company in public, or choosing to share our time with company behind closed doors.
"Women are allowed to have their own sexuality without being degraded or given an ultimatum."
Lookbook
The Outfits
Staying with our brands ethos we decided to have the outfits bold, sophisticated and personalised.
We chose outfits based around the contemporary woman and what they would wear on valentines.